The inspirational basic life organization book I wrote by the same name, Reel Me In! The Art of Fishing and Selling, inspired this new concept in marketing products and services that are truly unique. The next rather lengthy paragraph is an excerpt from a chapter in the book entitled "They Won’t Bite If They’re Not Hungry".
"It is never a matter of fish or clients not being hungry, it is a matter of understanding where they are, what are their conditions and what would make them take action. It is not a matter of force-feeding, which is never the right approach, but the need to get to a real important meaningful need. You have to know what your client really needs in order to cure their hunger. When a fish is spawning they may not react to bait, but in fact have a need to protect their nest. Understanding their real hunger may solve your fishing problems. You may need to use bait that looks like it could eat their eggs. The same could hold true to an executive: when business conditions are weak they may not feel they can buy marketing materials to grow their business, but when they realize that competition may well be taking market share, then they may want materials that will help them fight off competition, just like the fish guarding the nest."
Reel Me In! What a concept! You may have never met a fish or a customer that wanted to be reeled in, much less asked to be. However, when an advertisement of a product matches their hunger or gives them the feeling they can overcome competitive pressures then being ready to be reeled in is exactly where they are. Now you are in that very place in time. Reel Me In® Marketplace is featured in a growing number of publications and websites. You can place an advertisement in one or all depending on the markets you are seeking.
Persidea believes that clients should be presented a solution that will help them communicate with their customers. Reel Me In® Marketplace offers unique products, services and coupons that are available in the marketplace served…sometimes the city, sometimes the region, sometimes the state, sometimes the world. The ad or coupon spells out the claim. You as a consumer or you as an advertiser have found a place to narrow down your marketplace search to the broadest array of great services gathered in one place for your ease in reviewing and deciding the unique direction you will go. You will find yourself being reeled in with no gimmicky hooks or strings attached. Reel Me In® Marketplace. You are there now.
Persidea’s registered, trademarked, and patent pending Reel Me In® Marketplace spreads the word in printed publications throughout the world and online at www.Reel-Me-In.com.
Call your trained advertising/marketing specialist at 512.472.3636 today to reserve your own face or place in the Reel Me In® Marketplace. It will be in the next printed issue of various publications you may choose. It can also go live immediately on the world wide web.