"Are you the bait? Or do you feel like the bait is chasing you? Either way you will have fun with these life improvement stories. Travis taught us both to fish at an early age and lately he has been teaching us the business side of life. We have heard some of these stories many times and still find ourselves listening and laughing. They seem a lot more important now than when we were in our teens. And we think it is only fair that you have to hear them at least once. We need a break!"

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Persidea CEO Travis McWhorter Authors His First Book

(Austin, Texas) - Persidea Publishing, recent publisher of Anita Palmer's "From Bluebirds to Mustangs: The History of Megargel, Texas", is releasing the first book authored by Persidea Inc. CEO Travis McWhorter titled: "Reel Me In! The Art of Fishing and Selling". A unique book by Mr. McWhorter that took over 30 years of business and life experience to write, this one of kind hardback is filled with humorous stories on living, fishing and selling. The book was dedicated at a fund raising event in Megargel, Texas December 6, 2003. The book will have its' regional release at an Open House event at the Persidea Inc. home offices located at 7600 Burnet Rd., Suite 300 in Austin, Texas this Friday, December 12, 2003 at 4:00 pm.

"This book is a must read" says Dr. James Wilburn of Pepperdine University, "Playful and humorous, it is profound in it's ability to make complex ideas simple to understand." Travis McWhorter, born in the small Texas town of Olney and raised in Megargel, is a graduate of Midwestern University in Wichita Falls. Travis has lived in various places and been to all 50 states, but his love and admiration for his hometown shine through in "Reel Me In!". "I was taught many of my own business principles as well as fishing techniques by my father Boyd McWhorter," the author shares "It's only natural to use this background of knowledge applied in my own business life experiences to teach the same principles and try and motivate readers to go after the big catch."

McWhorter has established sales records and started two highly successful businesses in his life, but has admittedly yet to catch a record fish to his satisfaction. This sort of determination and perseverance to keep trying for the record catch by McWhorter will inspire your own desire to get things done each time you read the book.

Travis McWhorter will be signing copies of "Reel Me In!" at the Persidea Open House this Friday, December 12, 2003 between 4:00 and 6:00 pm. The Open House event is the first ever for Persidea and it celebrates the pride of the company to get things done in and around the Austin and surrounding communities. Food and drinks will be provided by the planning committee for all attendees. Mr. McWhorter can be reached by e-mail, travis.mcwhorter@persidea.com or by phone at (512) 472-3636. Should you wish to check out an ordering method for the book, go to www.persidea.com